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PACKAGING FOR COSMETIC PRODUCTS

 

Amadeo Tusell - 28th december 2022

All cosmetics, when being made, have to be subjected to a sequence of operations, generically known as conditioning operations, so that they reach the client in optimal conditions of safety, stability and effectiveness.

 

Cosmetic packaging is usually a matter of the utmost importance, this is due to the fact that its handling is based on protecting and defending the product from possible imperfections in its handling, transport and storage.

This significance is important because they are substances or compounds that remain in contact with human health.

 

In the situation of cosmetics, it is essential that its packaging contains the structure of the product, as well as its components, because there are people who are allergic to certain chemical substances.

Meanwhile, in medicines it is essential that the packaging has an expiration date, since an expired medicine not only loses its effectiveness but can intoxicate or cause side effects to the individual who ingests it.

 

Generally, cosmetic packaging has 3 types of packaging: The primary packaging, which is in direct contact with the product.

The secondary packaging is what are usually extremely resistant boxes. The tertiary container, this kind of container is used for mass transportation, that is, they have boxes or secondary containers inside with the intention of not being affected in transport and storage.

 

There are dangers of physical or mechanical types that cosmetics can suffer; to name a few: blows, falls, pressure, among others, but there are danger components that can be minimized through packaging.

• Moisture: can cause softening or hardening of the product.

• Temperature: creates a deterioration of the products, accelerates degradative attitudes and the evaporation of solvents.

• Light: a threat to those products that suffer from photo degradation, in addition to which discoloration may be experienced.

 

Different types of packaging

 

For that reason, there are different types of cosmetic containers such as:

Plastic jar. Plastic cosmetic jars are used to store cosmetics with a creamy texture.

In the cosmetic jars we could find different types of plastic containers for creams, depending on whether they use a pressure cap, a screw cap, with or without a shutter.

 

• Packaging with Airless technology. It works through a system that drives the product while maintaining a constant vacuum.

• Tube. Containers for cosmetics in tube format allow the product to be dosed without excessively exposing it to contamination.

• Dropper. They are containers for cosmetics that require a high level of dosing control.

• Manual dispensers. This container is the most used to store body cleaning products such as hand soaps, gels, body lotions, etc.

• Conditioners. They are manufactured in thermoforming, usually plastic, although they are also made of cardboard or other materials. They are protective resources and collaborate in the presentation of the product.

• Outer boxes. They show the product to the final buyer and it is made in transparent die-cut plastic (Pet or PVC) or printed cardboard.

 

Advantages and benefits

 

Of the wide variety of materials that can be used to store creams and makeup, plastic cosmetic containers are the most used.

 

Among the diversity of plastics used is PP, PET or PVC. These materials are recommended to be in contact with this class of products.

 

These are some of the benefits that this material can give:

Impermeability. This class of containers for beauty products have an appearance and finish similar to that of glass with a lower weight and contribution of material, which helps save transportation, costs and resistance to shocks by end consumers.

Safety. Wear resistant, as well as being resistant to high temperatures.

Ductility. The quality of adjusting and easily achieving different formats and finishes of plastic causes this type of cosmetic packaging to be chosen.

Cheap. Plastic containers for plastic cosmetics have a fairly automated construction process and with little need for material that accommodates costs.

Recyclable. Said cosmetic containers have the possibility of being recycled or, after a grinding process, they also have the possibility of being reused.

tightness The plastic container for cosmetics avoids the contact of external agents with the product, for this reason they are radically hygienic containers.

Stability. The plastic material of cosmetic containers does not break easily, avoiding probable damage to the users of the product. Bearing in mind each of these advantages, we extract that the plastic container for cosmetics is cheaper, lighter and safer than other alternatives.

 

Functionalities of plastic packaging in cosmetics

 

The vast majority of containers for cosmetic creams are made of plastic, we have already observed several of the benefits for this sector.

 

Keep the product in optimal conditions. Promote the application of the cosmetic. Facilitate usability, since plastic containers weigh less and are more resistant to breakage.

 

They allow direct printing of the components and uses of the product that has the container. Respond to the needs and tastes of users. cosmetics

 

Uses: The packaging of cosmetic products

 

Each type of cosmetic packaging needs a convenient and personalized packaging, which needs to develop a cosmetic packaging. What is packaging for cosmetics? It is the temporary packaging or wrapping that containers with cosmetic products have.

 

Finally, the first image is important and in the cosmetics market it is essential. In the area of aesthetics, both the product, its features and accessories, and the external image count.

 

The packaging should be: Serviceable. Attractive and striking. Quality. Consistent with the message to the consumer. A quality packaging makes it possible to offer the product a personalized image and benefits handling, moving and storing cosmetic containers.

 

 

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